As a professional visagiste with over a decade of experience, I've watched makeup trends evolve dramatically over the years. In 2024, we're seeing a fascinating blend of nostalgic comebacks and innovative techniques that push the boundaries of traditional makeup artistry. In this post, I'll walk you through the most influential trends that are defining this year's makeup landscape.
1. The Return of Bold Lips
After several years dominated by neutral lip colors and masks that made lip makeup almost obsolete, bold statement lips are making a triumphant return. Deep burgundies, vibrant reds, and even unconventional colors like purple and blue are being embraced on runways and red carpets.
The key to making this trend wearable is to keep the rest of your makeup minimal. Pair a bold lip with clean skin, subtle eye makeup, and just a touch of blush for a modern look that doesn't feel overwhelming.
2. "Skinimalism" Continues
The "skinimalism" trend that began during the pandemic continues to evolve in 2024. This approach focuses on enhancing your natural skin texture rather than covering it completely. Think lightweight foundations, strategic concealer placement, and cream-based products that melt into the skin.
Professional tip: Mix a drop of liquid illuminator with your foundation for a subtle glow that looks like it's coming from within rather than sitting on top of your skin.
3. Graphic Eyeliner Takes Center Stage
Eyeliner has moved far beyond the classic cat-eye. In 2024, we're seeing abstract, geometric, and floating eyeliner designs that turn your eyes into artistic statements. Some runway looks feature double-winged liners, colorful accents, and even negative space techniques.
For those new to this trend, start with a simple colorful liner or extend your wing with a small disconnect for a wearable interpretation of this bold look.
4. Monochromatic Makeup Moments
Coordinating your eye, cheek, and lip colors in the same color family creates a harmonious, pulled-together look that makeup artists love. This year, we're seeing monochromatic looks in unexpected shades like terra cotta, mauve, and even soft greens.
The beauty of this trend is its simplicity—one versatile cream product can be used on eyes, cheeks, and lips for a cohesive look that takes minutes to create.
5. Y2K Nostalgia
The early 2000s revival continues to influence makeup in 2024, with frosted finishes, pastel shadows, and glossy lips making a comeback. However, this time around, these elements are being incorporated with a modern twist—think frosted eyeshadow paired with clean skin rather than the heavy foundation of the original era.
Seasonal Color Palette Recommendations
As we move through the seasons of 2024, these color palettes are particularly on-trend:
- Spring: Lavender, pistachio, and soft coral tones
- Summer: Bronzed eyes, peach blush, and glossy neutral lips
- Fall: Terracotta, mustard, and deep berry shades
- Winter: Icy metallics, wine-colored lips, and smoky plum eyes
How to Incorporate These Trends
Remember that trends are meant to inspire, not dictate. The best approach is to select elements that complement your features and lifestyle. If a graphic liner feels too bold for your office environment, perhaps try a colored liner in a traditional shape instead.
As a professional visagiste, my advice is always to adapt trends to enhance your natural beauty rather than trying to completely transform your look. Makeup should be fun, expressive, and make you feel confident in your own skin.
Stay tuned for more detailed tutorials on how to achieve specific trend-inspired looks in our upcoming posts!
